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1.
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Media and advertising in Japan / B. Moeran

by Moeran, B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Copenhagen : Nordic Institute of Asian Studies, 1991Availability: Items available for loan: [Call number: DK NIAS R-4] (1).

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2.
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The impact of television advertising on Children / Namita Unnikrishnan, Shailaja Bajpai

by Unnikrishnan, Namita | Bajpai, Shailaja.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Sage Pub., 1996Availability: Items available for loan: [Call number: 362.795 UNN] (1).

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3.
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The spenders / Steuart Henderson Britt

by Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill , 1960Availability: Items available for loan: [Call number: 339.4 BRI] (1).

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4.
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Advertising : principles and problems / Charles J. Dirksen & Arthur Kroeger

by Dirksen, Charles J | Kroeger, Arthur.

Edition: 3rd. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood : R.D. Irwin , 1972Availability: Items available for loan: [Call number: 659.1 DIR] (1).

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5.
The economics of advertising / W. Duncan Reekis

by Reekis, W. Duncan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Macmillan Press , 1981Availability: Items available for loan: [Call number: 659.1 REE] (1).

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6.
The economics of advertising / Richard Schmalensee

by Schmalensee, Richard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : North-Holland , 1972Availability: Items available for loan: [Call number: 659.1 SCH] (1).

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7.
Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary and Yugoslavia / Philip Hanson

by Hanson, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Macmillan , 1974Availability: Items available for loan: [Call number: 659.1 HAN] (1).

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8.
Marketing communications : decision-making as a process of interaction between buyer and seller / Edgar Crane

by Crane, Edgar.

Edition: 2nd. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley , 1972Availability: Items available for loan: [Call number: 658.8 CRA] (1).

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9.
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Advertising handbook / Roger Barton

by Barton, Roger.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Prentice-Hall , 1950Availability: Items available for loan: [Call number: 658 BAR-3] (1).

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10.
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The economic effects of advertising / Neil H. Borden

by Borden, Neil H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : R.D. Irwin , 1947Availability: Items available for loan: [Call number: 658 BOR] (1).

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11.
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Consumer response to advertising and attitude towards products / Syed Rashidul Hasan

by Rashidul Hasan, Syed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dhaka : BBR , 1979Availability: Items available for loan: [Call number: 659.1 RAS] (2).

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12.
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Pannyer biggapan o nari : naribadi drishtikon theke paryalochana / Farida Akhter

by Akhter, Farida.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dhaka : Ubinig , 1987Availability: Items available for loan: [Call number: Be 301.412 AKH] (1).

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