The economics of advertising / Richard Schmalensee
By: Schmalensee, Richard.
Material type: BookSeries: Contributions to economic analysis.Publisher: Amsterdam : North-Holland , 1972Description: xiii, 312p. : ill. ; 23 cm.ISBN: 0720431808; <0720431808>.Subject(s): AdvertisingDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 659.1 SCH (Browse shelf) | C-01 | Available | 030990 |
Includes bibliographical references and index.