Advertising : principles and problems / Charles J. Dirksen & Arthur Kroeger
By: Dirksen, Charles J.
Contributor(s): Kroeger, Arthur.
Material type: BookPublisher: Homewood : R.D. Irwin , 1972Edition: 3rd. ed.Description: xvi, 804p. : ill. ; 24 cm.Subject(s): AdvertisingDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 659.1 DIR (Browse shelf) | C-01 | Available | 037015 |
Includes bibliographical references and index.