Marketing communications : decision-making as a process of interaction between buyer and seller / Edgar Crane
By: Crane, Edgar.
Material type: BookPublisher: New York : Wiley , 1972Edition: 2nd. ed.Description: 499p. : ill. ; 27 cm.ISBN: 0471184012.Subject(s): Marketing and distribution | Advertising | Decision making | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 CRA (Browse shelf) | C-01 | Available | 036880 |
Includes bibliographical references and index.