Winkler on marketing planning / John Winkler
By: Winkler, John.
Material type: BookPublisher: London : Associated Business Programmes , 1974Description: xii, 291p. : ill. ; 25 cm.ISBN: <0852270224>.Subject(s): Marketing and distribution | Planning | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 WIN-2 (Browse shelf) | C-01 | Available | 039821 |
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658.8 WEN Marketing research : | 658.8 WIN Techniques of retail merchandising / | 658.8 WIN Techniques of retail merchandising / | 658.8 WIN-2 Winkler on marketing planning / | 658.8 WIS Marketing and social issues : | 658.8 WOR Consumer market research handbook / | 658.8 YOS The Japanese marketing system : |
Includes bibliographical references and index.