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Winkler, John

Winkler on marketing planning / John Winkler - London : Associated Business Programmes , 1974 - xii, 291p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: <0852270224>

Subjects--Topical Terms:
Marketing and distribution
Planning
Marketing

Dewey Class. No.: 658.8 / WIN-2

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