Marketing : a contemporary analysis / Robert D. Buzzell, Robert EM. Nourse, John B. Matthews & heodore Levitt
By: Buzzell, Robert D.
Contributor(s): Nourse, Robert EM | Matthews, John B | Levitt, Theodore.
Material type: BookPublisher: New York : McGraw-Hill , 1972Description: xiii, 776p. : ill. ; 27 cm.ISBN: 0070094772.Subject(s): Marketing and distribution | Sales management | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 BUZ (Browse shelf) | C-01 | Available | 035857 |
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658.8 BRA-3 Practical marketing for your small retail business / | 658.8 BRE Markets, prices and interregional trade / | 658.8 BRO Problems in marketing / | 658.8 BUZ Marketing : | 658.8 CAR International marketing : | 658.8 CHA The theory of marketing in underdeveloped countries / | 658.8 CHI Marketing research : |
Includes index.