Buzzell, Robert D.
Marketing : a contemporary analysis / Robert D. Buzzell, Robert EM. Nourse, John B. Matthews & heodore Levitt - New York : McGraw-Hill , 1972 - xiii, 776p. : ill. ; 27 cm.
Includes index.
0070094772
Marketing and distribution
Sales management
Marketing
658.8 / BUZ
Marketing : a contemporary analysis / Robert D. Buzzell, Robert EM. Nourse, John B. Matthews & heodore Levitt - New York : McGraw-Hill , 1972 - xiii, 776p. : ill. ; 27 cm.
Includes index.
0070094772
Marketing and distribution
Sales management
Marketing
658.8 / BUZ