Schmalensee, Richard
The economics of advertising / Richard Schmalensee - Amsterdam : North-Holland , 1972 - xiii, 312p. : ill. ; 23 cm. - Contributions to economic analysis .
Includes bibliographical references and index.
0720431808 <0720431808>
Advertising
659.1 / SCH
The economics of advertising / Richard Schmalensee - Amsterdam : North-Holland , 1972 - xiii, 312p. : ill. ; 23 cm. - Contributions to economic analysis .
Includes bibliographical references and index.
0720431808 <0720431808>
Advertising
659.1 / SCH