An introduction to consumer behavior / James U. McNeal
By: McNeal, James U.
Material type: BookSeries: Wiley marketing series.Publisher: New York : Wiley , 1973Description: xvi, 328 p. : ill. ; 25 cm.ISBN: 0471587001.Subject(s): Consumer behaviour | Marketing and distribution | Marketing researchDDC classification: 339.402Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 339.402 MCN (Browse shelf) | C-01 | Available | 036836 |
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339.402 DEA Essays in the theory and measurement of consumer behaviour in honour of Sir Richard Stone / | 339.402 GHA Consumer behaviour in India / | 339.402 GUP Consumption patterns in India : | 339.402 MCN An introduction to consumer behavior / | 339.402 RED Consumer behavior : | 339.402 RIC Consumer transactions : | 339.402 ZAL Consumer behavior : |
Includes bibliographical references and index.