McNeal, James U.
An introduction to consumer behavior / James U. McNeal - New York : Wiley , 1973 - xvi, 328 p. : ill. ; 25 cm. - Wiley marketing series .
Includes bibliographical references and index.
0471587001
Consumer behaviour
Marketing and distribution
Marketing research
339.402 / MCN
An introduction to consumer behavior / James U. McNeal - New York : Wiley , 1973 - xvi, 328 p. : ill. ; 25 cm. - Wiley marketing series .
Includes bibliographical references and index.
0471587001
Consumer behaviour
Marketing and distribution
Marketing research
339.402 / MCN