Environmentalism in building corporate marketing strategy / Rajagopal
By: Rajagopal.
Material type: BookSeries: IRMA Working paper No.114.Publisher: Anand : Institute of Rural Management Anand (IRMA) , 1997Description: 12p. : ill. ; 22 cm.Subject(s): Environment -- India | Marketing | BusinessItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Documents | BIDS Library and Documentation Center General Stacks | Non-fiction | IN IRMA WP-114 (Browse shelf) | C-01 | Available | 097902 |
Includes bibliographical references.