Luck David J. <br/><br/>
product policy and strategy 

 - U.S.A  prentice-hall international, Englewood cliffs  1972 
 - ix, 118 p.:  ills., figures, graphs;  22 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>new-products-management<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.5038  / LUC