Winkler, John <br/><br/>
Winkler on marketing planning / 
John Winkler 
 - London :  Associated Business Programmes ,  1974 
 - xii, 291p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label><0852270224> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Planning<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIN-2