00713cam a2200229 a 4500003000900000005001700009008004100026020001500067040003300082041000800115082001700123100002400140245007200164250001300236260004500249300003400294490003400328504005100362650003100413650001400444700002500458BD-DhIDS20180412234448.0180412t1979    -us||||| |||| 00| 0 eng d  a0256026483  aBD-DhIDScBD-DhIDSdBD-DhIDS  aEng  a658.8bMCC-21 aMcCarthy, E. Jerome10aEssentials of marketing /cE. Jerome McCarthy & Andrew A. Brogowicz  aRev. ed.  b  aHomewood :bRichard D. Irwin ,c1982  axvii, 540p. :bill. ;c28 cm.  a  aIrwin series in marketing  aIncludes bibliographical references and index.04aMarketing and distribution04aMarketing1 aBrogowicz, Andrew A.