Luck, David J. Marketing research / David J. Luck & Hugh G. Wales - New York : Prentice-Hall , 1952 - ix, 532p. : ill. ; 25 cm. - Also 5th edition . Includes index. ISBN: 0135576377 Subjects--Topical Terms: Marketing and distributionMarketing research Dewey Class. No.: 658.8 / LUC