Lipson, Harry A. Introduction to marketing : an administrative approach / Harry A. Lipson & J.R. Darling - New York : John Wiley , 1971 - xxiii, 848p. : ill. ; 22 cm. - Wiley marketing series . Includes bibliographical references and index. ISBN: <047154096X> Subjects--Topical Terms: Marketing and distributionMarketing Dewey Class. No.: 658.8 / LIP