Kracmar, John Z. Marketing research in the developing countries : a handbook / John Z. Kracmar - New York : Praeger , 1971 - xviii, 322p. : ill. ; 20 cm. - Praeger special studies in international economics and development . Includes bibliographical references and index. Subjects--Topical Terms: Marketing and distributionMarketing research Dewey Class. No.: 658.8 / KRA