Holloway, Robert J. Marketing in a changing environment / Robert J. Holloway & Robert S. Hancock - 2nd. ed. - New York : John Wiley , 1973 - xv, 716p. : ill. ; 32 cm. - Wiley marketing series . Includes bibliographical references and index. ISBN: 0471407097 Subjects--Topical Terms: Marketing and distributionMarketing Dewey Class. No.: 658.8 / HOL-2