Converse, Paul D. Elements of marketing / Paul D. Converse, Harvey W. Huegy & Robert V. Mitchell - 5th. ed. - New York : Prentice-Hall , 1958 - xvi, 968p. : ill. ; 24 cm. - Also 6th edition, 1958 . Includes index. Subjects--Topical Terms: Marketing and distributionMarketing Dewey Class. No.: 658.8 / CON