Marketing management :  cases from the emerging countries / 
edited by Harper W. Boyd, Charles P. Iffland, Donald M.T. Gibson, Donald M.T. Gibson, Lee A.  Travis & others 
 - Reading :  Addison-Wesley ,  1966 
 - viii, 424p. :  ill. ;  24 cm. 
 - Stanford University series in business management .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and distribution<br/>Case studies<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY