Schmalensee, Richard The economics of advertising / Richard Schmalensee - Amsterdam : North-Holland , 1972 - xiii, 312p. : ill. ; 23 cm. - Contributions to economic analysis . Includes bibliographical references and index. ISBN: 0720431808 <0720431808> Subjects--Topical Terms: Advertising Dewey Class. No.: 659.1 / SCH