Britt, Steuart Henderson Consumer behavior in theory and in action / edited by : Steuart Henderson Britt & James L. Lubawski - New York : Wiley , 1970 - xxv, 499 p. : ill. ; 25 cm. - Wiley marketing series . Includes bibliographical references and index. ISBN: 0471104825 Subjects--Topical Terms: Consumer behaviourTheoryConsumers Dewey Class. No.: 339.402 / BRI-2