The impact of television advertising on Children / Namita Unnikrishnan, Shailaja Bajpai
By: Unnikrishnan, Namita.
Contributor(s): Bajpai, Shailaja.
Material type: BookPublisher: New Delhi : Sage Pub., 1996Description: 420 p : ill. ; 23 cm.Subject(s): Children | Television | Advertising | Mass mediaDDC classification: 362.795Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 362.795 UNN (Browse shelf) | C- 01 | Available | 096585 |
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Includes bibliographical references and index.