Consumer Behavior/ Peter D. Bennett and Harold H. Kassarjian
By: BENNETT, D. PETER.
Contributor(s): KASSARJIAN, H. HAROLD.
Material type: BookSeries: Foundation of Marketing Series. Publisher: New Delhi: PHI; 1976Description: 134 p. ill. ; 23 cm.Subject(s): Marketing Research | Consumer Behavior | ConsumerDDC classification: 658.8 BENItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 BEN (Browse shelf) | C-01 | Available | 117685 |
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658.8 BAR-2 Marketing : | 658.8 BEC Wholesaling : | 658.8 BEL Marketing : | 658.8 BEN Consumer Behavior/ | 658.8 BER Geography of market centers and retail distribution / | 658.8 BOY Marketing management : | 658.8 BOY-2 Marketing management : |
Includes bibliographical references and index.