Consumer market research handbook / edited by Robert M. Worcester
Contributor(s): Worcester, Robert M.
Material type: BookPublisher: London : McGraw-Hill , 1972Description: vii, 686p. : ill. ; 24 cm.ISBN: 007094234X.Subject(s): Marketing and distribution | Marketing research | Consumer economicsDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 WOR (Browse shelf) | C-01 | Available | 035921 |
Browsing BIDS Library and Documentation Center Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
No cover image available | No cover image available | |||||||
658.8 WIN Techniques of retail merchandising / | 658.8 WIN-2 Winkler on marketing planning / | 658.8 WIS Marketing and social issues : | 658.8 WOR Consumer market research handbook / | 658.8 YOS The Japanese marketing system : | 658.8 ZIE The commodity options market : | 658.8 ZOB Marketing management / |
Includes bibliographical references and index.