Marketing research : management and methods / Walter B. Wentz
By: Wentz, Walter B.
Material type: BookPublisher: New York : Harper & Row , 1972Description: xii, 598p. : ill. ; 24 cm.ISBN: 0060470070.Subject(s): Marketing and distribution | statistical method | Marketing researchDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 WEN (Browse shelf) | C-01 | Available | 046914 |
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Includes bibliographical references and index.