Modern marketing research : a behavioral science approach / Fred T. Schreier
By: Schreier, Fred T.
Material type: BookPublisher: California : Wadsworth , 1963Description: xix, 489p. : ill. ; 24 cm.Subject(s): Marketing and distribution | Marketing researchDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 SCH (Browse shelf) | C-01 | Available | 032055 |
Includes bibliographical references and index.