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Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride & O.C. Ferrell

By: Robicheaux, Robert A.
Contributor(s): Pride, William M | Ferrell, O.C.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin , 1977Description: xvi, 427p. : ill. ; 32 cm.ISBN: 0395250072.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8
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General Stacks 		Non-fiction 658.8 ROB (Browse shelf) C-01 Available 051155

Includes bibliographical references and index.

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