Macro marketing / Reed Moyer & Michael D Hutt.
By: Moyer, Reed.
Contributor(s): Hutt, Michael D.
Material type: BookSeries: Wiley/Hamilton series in marketing.Publisher: New York : John Wiley , 1978Edition: 2nd. ed.Description: xii, 201p. : ill. ; 22 cm.ISBN: 0471026999.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 MOY (Browse shelf) | C-01 | Available | 055054 |
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Includes bibliographical references and index.