Readings in marketing / Malcolm P. McNair & Harry L. Hansen
By: McNair, Malcolm P.
Contributor(s): Hansen, Harry L.
Material type: BookSeries: Harvard Business School case books.Publisher: New York : McGraw-Hill , 1956Edition: 2nd. ed.Description: xi, 559p. : ill. ; 20 cm.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 MCN (Browse shelf) | C-01 | Available | 008973 |
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Includes bibliographical references and index.