Essentials of marketing / E. Jerome McCarthy & Andrew A. Brogowicz
By: McCarthy, E. Jerome.
Contributor(s): Brogowicz, Andrew A.
Material type:
BookSeries: Irwin series in marketing.Publisher: Homewood : Richard D. Irwin , 1982Edition: Rev. ed.Description: xvii, 540p. : ill. ; 28 cm.ISBN: 0256026483.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 MCC-2 (Browse shelf) | C-01 | Available | 066748 | |
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Books
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BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 MCC-2 (Browse shelf) | C-02 | Available | 066749 |
Includes bibliographical references and index.
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