Introduction to modern marketing : an applied approach / Karl A. Elling
By: Elling, Karl A.
Material type: BookPublisher: New York : Macmillan , 1969Description: xiv, 431p. : ill. ; 21 cm.Subject(s): Marketing and distribution | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 ELL (Browse shelf) | C -01 | Available | 029808 |
Includes index.