Marketing management : cases from the emerging countries / edited by Harper W. Boyd, Charles P. Iffland, Donald M.T. Gibson, Donald M.T. Gibson, Lee A. Travis & others
Contributor(s): Boyd, Harper W | Iffland, Charles P | Gibson, Donald M.T | Travis, Lee A | Wadia, Maneck S.
Material type: BookSeries: Stanford University series in business management.Publisher: Reading : Addison-Wesley , 1966Description: viii, 424p. : ill. ; 24 cm.Subject(s): Marketing and distribution | Case studies | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 BOY (Browse shelf) | C-01 | Available | 020807 |