The economics of advertising / W. Duncan Reekis
By: Reekis, W. Duncan.
Material type: BookPublisher: London : Macmillan Press , 1981Description: xii, 194p. : ill. ; 20 cm.ISBN: 0333272048.Subject(s): Advertising | Public relationsDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 659.1 REE (Browse shelf) | C-01 | Available | 054306 |
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Includes bibliographical references and index.