Marketing and social issues : an action reader / edited by John R. Wish & Stephen H. Gamble
Contributor(s): Wish, John R | Gamble, Stephen H.
Material type: BookSeries: Wiley marketing series.Publisher: New York : Wiley , 1971Description: xi, 382p. : ill. ; 25 cm.ISBN: 0471956252.Subject(s): Marketing and administration | Social conditions | MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 658.8 WIS (Browse shelf) | C-01 | Available | 036834 |
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658.8 WIN Techniques of retail merchandising / | 658.8 WIN Techniques of retail merchandising / | 658.8 WIN-2 Winkler on marketing planning / | 658.8 WIS Marketing and social issues : | 658.8 WOR Consumer market research handbook / | 658.8 YOS The Japanese marketing system : | 658.8 ZIE The commodity options market : |
Includes bibliographical references and index.