Consumer behavior : basic findings and management implications / Gerald Zaltman & Melanie Wallendorf
By: Zaltman, Gerald.
Contributor(s): Wallendorf, Melanie.
Material type: BookPublisher: New York : John Wiley , 1979Description: xiv, 567 p. : ill. ; 25 cm.ISBN: 0471981265.Subject(s): Consumer behaviour | Marketing and distribution | Motivation research (Marketing)DDC classification: 339.402Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | BIDS Library and Documentation Center General Stacks | Non-fiction | 339.402 ZAL (Browse shelf) | C-01 | Available | 054909 |
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339.402 MCN An introduction to consumer behavior / | 339.402 RED Consumer behavior : | 339.402 RIC Consumer transactions : | 339.402 ZAL Consumer behavior : | 339.41 ADC Income improvement programs for smallholders : | 339.41 ADC Income improvement programs for smallholders : | 339.41 ADE Income distribution policy in developing countries : |
Includes bibliographical references and index.