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Dichter, Ernest

Motivating human behavior / Ernest Dichter - New York : McGraw-Hill , 1971 - xiii, 253p. : ill. ; 24 cm.

Bibliography: p. 243-246.

ISBN: 0070167818

Subjects--Topical Terms:
Motivation (Psychology)
Attitude change

Dewey Class. No.: 150 / DIC

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